August was truck month for Chevrolet. You may have seen the brand commercials that feature fathers and sons where the father buys a new truck
Digital has steadily increased in share over the last five years at the expense of traditional media. However, recent Harvard research reports that traditional media
…and understanding what motivates them is more critical than ever. Even before the COVID-19 pandemic drove significant numbers of consumers to try online shopping for
One of the many behavioral impacts of COVID-19 has been the shift in how consumers shop, cook and eat. A growing number have become “omnichannel
We live in an experience-driven economy. Approachable, easy-to-engage brands meeting or exceeding expectations are almost always winners. So, why is a great customer experience so
What is the secret to the success of some brands over others? Does it involve creating just the right connection? Or a great customer experience?
“Put yourself in their shoes.” My parents always encouraged me to practice this way of thinking. I did not realize it at the time, but
Ingredient brand strategies can play an important role in product differentiation—especially if the ingredient is patented or offers a significant performance improvement to the host
There’s no denying that measuring the digital customer journey frustrates many CMOs. A recent CMO Council study revealed that the top priority of CMOs is
How will AI influence future brand experiences? Will AI have a positive or negative impact? Most experts believe the influence will be positive; however, let’s
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