Digital has steadily increased in share over the last five years at the expense of traditional media. However, recent Harvard research reports that traditional media
That’s an intriguing question. The answer: both made acquisitions where more than 80 percent of the value received was intangible. Ford paid $2.5 billion for
One of the American Marketing Association’s seven big marketing problems is “effectively targeting high-value sources of growth.” This is a real top-of-mind issue, as it
WARC has released a media spending forecast predicting digital formats will exceed $100 billion and make up one-half of American advertising expenditures in 2018. This
Last week, Amazon followed Apple in reaching the trillion dollar milestone. Both are modern-day super brands built on fundamentally different business models. In their classic
It is often difficult to reach people in today’s ultra-digitized world. Creating meaningful customer relationships requires a blend of digital and human experiences designed to
Each year brand managers are tasked to achieve sales and profit objectives. This frequently leads to questions on how to improve the effectiveness of marketing
Today’s hybrid world combined with the fragmentation of media channels makes effective and efficient brand building more challenging than ever before. The critical missing element
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