Ingredient brand strategies can play an important role in product differentiation—especially if the ingredient is patented or offers a significant performance improvement to the host
There’s no denying that measuring the digital customer journey frustrates many CMOs. A recent CMO Council study revealed that the top priority of CMOs is
How will AI influence future brand experiences? Will AI have a positive or negative impact? Most experts believe the influence will be positive; however, let’s
The coronavirus has certainly slowed down the pace of business for many. One bright side may be that the slowdown offers a valuable opportunity to
My wife and I recently met with a representative of a highly reputable window replacement brand. We had been contemplating upgrading our home’s windows since
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