How brands get inside our minds
August 28, 2023
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What is the secret to the success of some brands over others? Does it involve creating just the right connection? Or a great customer experience?
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How Advertising Works: Myths vs. Realities
August 24, 2023
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Close to 25 years ago, the academic and research community began to really understand the role of neuroscience in successful advertising. It was a new
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