August was truck month for Chevrolet. You may have seen the brand commercials that feature fathers and sons where the father buys a new truck
Johnson’s new “Choose Gentle” commercial really nails it. The company elevates gentleness to a societal level when it states, “…gentle makes us kinder, better people.
By now, most everyone is aware of Nike’s high-profile shoe failure during the nationally televised Duke and North Carolina basketball game. How Nike handled the
Can a founder’s passion for creating a brand be the most significant contributor to brand value? A study just released by the Journal of Consumer
Managing a brand is a complex task and not getting any easier. In the latest Gartner Brand Survey* of 400 marketing leaders around the world,
One popular way to grow a brand is through extensions—using an established brand name or trademark on new products. Extensions can be relatively easy for
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